you looking to expand into the lucrative UK-Asian market?
Asian cultural differences creating a barrier in your marketing
you failing to attract Asian clients/customers?
A professional training
package prepared by the UK's foremost Asian Team of entrepreneurial
On-site training can be
tailored for small groups through to 'conference' presentations
Every delegate receives
a copy of the 'South Asian Opportunity' training pack (illustrated above)
Highly qualified, highly
skilled international speakers
FROM SIR HERMAN OUSLEY
South Asian Opportunity - A Training Resource
is a training resource with a difference. It is fun, interesting,
comprehensible and people friendly. In addition it is factual,
educational, awareness raising, culturally challenging and offers
opportunities for business development and improved relationships
with Britain's ethnic minorities.
its focus is the South Asian comrnunity in Britain. There is a
wealth of information that both fascinates and informs. Even when
you think you know most of what there is to know about Asians,
there is more. A certain mystique is unravelled through use of
the resource and the stereotypes of the Asians and their traditions
are cast aside or confirmed.
keeping with the enterprising label that is often attached to
Asians. the training resource is the product of careful planning
and meticulous execution.
training resource will be invaluable to anyone and their organisation
seeking to develop, incorporate and include Asians, as part of
organisations equipping themselves to survive in an increasingly
diverse cultural environment.?
- Commission For Racial Equality
The material for this
training resource has been developed and tested in workshops and seminars
with a number of private and public sector organisations, including the
The Cabinet Office
The Prince's Youth
Business Trust and
We are grateful for their
feedback, suggestions and encouragement.
The South Asian opportunity
Training Pack can be used on its own or in conjunction with our own professional
training staff. The pack contains material for a series of workshops and
the topics can be covered in different formats. for example:
a whole day programme with
a half-day programme
a two hour introduction
two half-day sessions
four separate sessions,
for example: on a weekly basis
The pack contains all the
materials you need to conduct effective workshops
overall outline of each
session, with suggested timings and format
materials for each part
of the session
masters for making OHPs
information about resources
for further study and training
To help you share in opportunities
in the south Asian community
by developing better relationships
with South Asians.
through greater awareness
and more effective communication.
so that together you can
increase you market share, profitability and contribution to the community.
To help you gain greater
awareness of the Asian community by:
the resources and opportunities
of the Asian community
the diversity within
the Asian community
the cultural issues
and pressures which face Asians in the UK
own attitudes so that you can begin to develop relationships
with Asian individuals, groups or families
- Building Bridges
To help you to:
concerns and links
through which you can
further strengthen working relationships
- Communicating Across Cultures
To provide principles of
communication so that you can begin to communicate effectively about
matters of importance.
To provide framework for
developing your organisation and developing people. Achieving long-term